Our factory store is located on the main street of Åre. Here, our crew invites you to experience a truly unique store environment. Come in and have a cup of coffee, take a seat in our cozy sofas, bring your computer for a work session, or simply chat about your day on the slopes.

Explore our latest drops and find inspiration for the seasons ahead. Discover the layers you need for a successful day on the mountain and explore styles that are equally successful in the evening crowd.

We are also excited to announce that we’re about to introduce a re-sell and outlet section to the store. This is one step in our sustainability strategy to ensure that our products will enjoy a longer life.

Welcome to more than a store - welcome to a hub for skiing enthusiasts!

Welcome to Årevägen 76

+46 (0)70 377 32 21