Responsibility Through Action
One key point of The Mountain Studio’s pledge to sustainability and responsibility is collaborating with environmental organisations that work to protect our planet against ongoing climate change and educating people of all ages about the threat it poses.
These are the two main organisations we are currently supporting and working with: 1% for the Planet and Protect Our Winters.
1% For the Planet
As a member of 1% for the Planet, The Mountain Studio donates one per cent of its annual revenue to environmental organisations and initiatives to preserve and restore our planet’s ecosystems.
1% for the Planet is a global nonprofit that connects businesses and individuals with vetted environmental organisations. Members commit to donating at least 1% of their annual revenue – not profit – to environmental causes.
The idea was born in 2002 when Patagonia founder Yvon Chouinard and Craig Mathews of Blue Ribbon Flies pledged 1% of their companies’ sales to the planet. They believed that businesses that benefit from nature’s resources have a responsibility to protect them. Rather than waiting for change, they created a framework to make it happen.
Today, the movement includes over 5,000 members across 60+ countries. Collectively, they’ve directed more than 507 million Euro to a global network of more than 6,000 nonprofit partners dedicated to causes related to the climate, land conservation, water conservation, food production, wildlife, and environmental justice. Donations are certified annually to ensure integrity and accountability.
1% for the Planet makes environmental support a fundamental part of doing business, rather than an afterthought. At its core, it empowers companies to act, helps consumers seeking to support brands that give back, and secures reliable funding for critical environmental work will – year after year. While the percentage itself is small, it’s making a world of difference.
The Mountain Studio has chosen Protect Our Winters as its beneficiary, and we are proud to be supporting their mission to fight climate change and save the winters we love and depend on.
Protect Our Winters
Protect Our Winters is a non-profit organisation founded by winter sport athletes that combats climate change and raises awareness among the outdoor sports community. The Mountain Studio supports Protect Our Winters in their efforts.
The signs are clear and visible all over the mountain world: shorter seasons, thinner snowpacks, and the slow retreat of ancient glaciers. For Jeremy Jones, a professional snowboarder who spent his life chasing deep winter, these changes weren’t subtle. In 2007, he founded Protect Our Winters (POW) to rally the outdoor community in defence of the places we all hold dear.
POW has since grown into a global voice for climate action, bringing together athletes, scientists, creatives, and brands to drive policy change and public awareness. Their work combines cultural influence with strategic advocacy, aiming to funnel passion for the outdoors into something that will have a lasting impact.
POW’s mission is not just to inform, but also to activate. Through campaigns, content, and policy engagement, the organisation gives the outdoor community – a global tribe of skiers, snowboarders, climbers, and hikers – the tools needed to speak up and achieve change.