The Tremola – Where history climbs
Before tunnels and fast roads took over, this was the way across the Alps.
We shot this year’s bike collection on the Tremola – the old Gotthard Pass road on the southern side of the Swiss Alps. Eleven kilometers of cobblestones, tight hairpins, steep gradients, and the kind of mountain setting that makes every turn feel loaded with history. Built in the early 1800s and still meticulously maintained, it remains one of the most iconic roads in Switzerland.
It is slower here. Rougher. More demanding. But that is exactly the point.
For cyclists, the Tremola is more than a climb. It is a meeting point between effort, landscape, and the long memory of the mountains. A road that asks something from you, and gives something back.
That felt like the right place for the 2026 bike collection.
